The S3.0 is one of the core products of our aluminium wheelset range. It is what started our business and year on year, we have found something new to be tweaked and improved upon to make this one of the most technologically advanced aluminium wheelsets available at this pricepoint. New for 2013 was our very own rim profile extrusion measuring 23mm wide at the braketrack and flaring out to 25mm along the sidewalls and for this year we added the all new R17 hubset. The new wider, rounded and foil shaped rims are dubbed FOILX. This rim shape increases the stability of the wheels in crosswinds and reduces the aerodynamic drag of the wheel at greater yaw angles by equalising the ‘head’ and ‘tail’ of the profile. FOILX rims allow for a better and smoother transition with clincher tyres. It also creates a smoother ride as tyres can be run at lower pressures. The wider rim improves airflow between the tyre and rim junction and the flared rim improves laminar flow reducing separation and thus reducing aerodynamic drag.  The new R17 hubset features a new preloaded rear hub axle which is 17mm in diameter. The increase in diameter not only increases the torsional stiffness of the rear wheel, but at 17mm is one of the biggest rear axles for road bikes in the market. The 17mm axle doesn’t only mean it is stiffer, but it also means bigger bearings that are more durable, and spin smoother/ faster. The entire rear hub has been refined, using a ‘through axle’ pre-loaded on one side. Rear NDS flange has been increased in thickness to provide more support for the J-bend spokes again reducing twisting and premature fatigue. All new rubber seals are included for both the front and rear wheels to increase bearing life, something not seen at all in many hubs.

Depth is kept to 32mm making it one of the deepest available mid-section wheelsets in the market. The new 23mm wide rim, widened 25mm sidewalls, 32mm tall rim, and overall rounded profile improves aerodynamic performance significantly and is seen as one of the most aerodynamic mid-section profiles available. This is the wheelset that you chose when you want the best of everything, something that does not break the bank, is super fast and yet light enough to climb the steepest hill. The weight of the wheels has been reduced by 20g making them more responsive than before.

The wheels continue to use only 1 spoke length for the entire wheelbuild which makes self and off-site servicing simpler. The SOUL R-17 hubs feature a smoother freewheel design with 3 pawls , 48 teeth ratchet and 2 sealed bearings front and 4 sealed bearings rear. The 48 teeth ratchet where normally only 24 are used increases engagement speed to 7.5deg.  Fully artisan crafted and handbuilt with equal spoke tensions. Spoke threads are prepared before assembly to prevent spoke binding and seizing. All spokes are stress relieved a few times during build process.

One of the best upgrades your bike will get if overall performance and aerodynamics is your goal. These are the wheels we recommend the most of for the do all, be all and end all of aluminium wheels.


  • Rim: 6061 T6 Alloy rims. Machined braking surface with wear indicator.
  • Rim Width/ Depth: 23mm/ 32mm
  • Bearings: Enduro High Grade Stainless Steel sealed bearings.
  • Hubs: SOUL Prodigy R17 hubs, 2 sealed bearings front + 4 sealed bearings rear. 11sp Campagnolo and Shimano/ SRAM cassette compatible available.
  • Spokes: Double Butted and bladed 2.3mm X5 CrNi stainless steel spokes. 18 radial laced front + 24 2 x cross driveside, radial non-driveside rear.
  • Nipples: Brass Rear DS, Aluminium (Black)
  • Skewers: 90g Lightweight Hollow Chromoly Axle (included)
  • Weight: 690g (Front) 840g (Rear), 1.530kg pair (weight without skewers)
  • Weight Limit: 95kg/ 210lbs


Here are some comparisons of our wheels:

Brand/ Model Width/ Depth Spoke Weight
Soul S3.0 23/32 18/24 1530g
Zipp/ 101 23/30 18/20 1530g
A Classic/ AC420 19/34 18/24 1530g
Easton EA90 19/28-32 18/20 1545g
Reynolds Solitude 20/27 20/24 1575g


Available Customisations:

Hybrid Ceramic Bearings- SGD120/ USD100 (1 set)

Grey Decals- SGD25/ USD20 (1 set)

Coloured nipples (Blue/ Red/ Silver/ Gold/ Pink)– SGD30/ USD25 (1set)



Price for pickup in SINGAPORE: SGD$630/ USD480/ pair

Total Price with Shipping to USA/ EU/ CAN (2 weeks): USD590/ pair

Total Price with Shipping to AUS/ ASIA (1 1/2 weeks):  USD570/ pair


Our customers also normally purchase the following:

Lightweight Titanium Skewers- SGD45/ USD35 (1 pair)

Lightweight Rimplugs- SGD25/ USD20 (50pc)

Innertubes- SGD6/ USD5 (48mm valve 1pc)

SOUL Training Tyres- SGD37/ USD30 (1 pc)


For local orders:

Send us an e-mail at sales@bikesoul.com and inform us of the following:

– Model Name

– Freehub compatibility (Shimano/ Sram or Campagnolo)

– Quantity

– Customisations (if any)

– Accesories (if any)

Once wheelset is ready for collection, we will inform you and arrange for pickup time.

For overseas orders:

Send us an e-mail at sales@bikesoul.com and inform us of the following:

– Model Name

– Freehub compatibility (Shimano/ Sram or Campagnolo)

– Quantity

– Location

– Customisations (if any)

– Accesories (if any)

– Paypal account e-mail (for us to send you an invoice)

Once wheelset is ready for shipping, we will send an invoice.