Well its a new year and we are hard at work designing and showcasing some of our new products and ideas. Here is a sneak…
We have been more than busy here at SOUL bikes. Yes, we are very bad at updating what’s going on here, because we are just…
Well, another year, another bikeshow and another booth. Could have laid down and just pressed the ‘repeat’ button. But decided to do something different (how…
In 2013, we took the bold step of getting our wheels tested and certified for UCI approval and usage in UCI sanctioned events. We are…
We don’t think there was ever a time where we came out with almost an entirely new wheel lineup….. well, not since we started business…
Welcome to our new website. It took us about 3 months to get everything in order. This website has been two years in the making…
Check out all our new wheels for the year. The wheels have spent 2 years in development and after going through numerous mold revisions, throwing…
What does this actually mean to us? It means that we truly believe that our products, especially our wheels, shape the way you experience cycling….
Our wheels are built for performance. They are not city wheels, touring wheels or random riding off-road wheels. When we design our wheelsets, we design…
We do recognise that alot of triathletes have been using our wheelsets as it offers an alternative to the 3 bigger brands. For 2013, we…